Now is the time to think of having a website. It’s becoming more of a necessity than a luxury. There’s another world within our world- and it’s digital. Moreso, this digital world is where the real competition is.
In this blog, I will talk about the importance of a website and why you need it. This will help you think about setting up one.
The Alienations and Miseries
Many people find websites alien. It seems that it’s an ongoing mystery on how to run it.
If you’re not online, it’s as if your business doesn’t exist.
And if you are, are you searchable? Does it serve its purpose?
Websites shouldn’t cause you pain and misery. It’s supposed to be your money-making machine, your well-oiled investment that’ll make you whistle through the day.
For all I know, websites are a breathing-creature that needs to be maintained and cared of. If done right with the right education, websites could be an asset rather than a liability.
Here’s the Truth…
Many businesses still don’t want a website because it intimidates them and found their way to social media marketing instead.
Well, it only solves one problem- getting leads. Your market might be surfing on these social media platforms, and this is the best place on the internet to catch them, but what happens next?
In e-Commerce and whatever nice things the internet has offered, people had overlooked the power of websites. They find it hassle and costly.
I don’t blame them for it is true. The reason biz owners are experiencing it because they’re not prepared when they handle the steering wheel. They’re lost on how to do it right and effectively work the website in their favor.
But don’t you know that websites can be a game-changer in your business? This might be the key to taking out your pain.
Whatever story you have heard for those who have been there, one thing’s definite, websites work whatever your business scale is.
So, what are the reasons?
1. Brand resonation
If your business is on Facebook or Instagram, well, it looks like err… Facebook and Instagram. You can’t command the look-and-feel of your Facebook page, not even just changing to your brand color. Brand resonation on social media pages is very limited. It’ll only go as far as your profile picture and cover photo.
Websites, on the other hand, can be styled the way you want them. You can choose theme color, brand look-and-feel, and your site layout. You can have full control over what your site wants to look like- although web designers and developers can develop an excellent suggestion. Whatever’s the design rave these days, you can indeed have it on your website.
2. Reputational Standpoint
While I was surfing through Reddit, I’ve read an opinion saying that “…Social Media doesn’t legitimize your business like a website does.”
It’s true. Most people don’t outright trust you. Users nowadays are more careful and well-researched before they decide to choose you over other competitors. They’d be confident to go over to someone who has a website. It’s one of a trust-rate meter for most of the consumers.
Just imagine you made a transaction to someone on Facebook or Instagram, and they disappear? As easy as they have set-up a Facebook page, it’s also easy to go.
Websites make their doubts go away. It’s one way of saying, “I mean business”.
Moreso, If your target people are Gen X, they are more likely to trust you because that’s how they are used to transact. They are not well-versed with social media; hence, they look for websites.
Even just putting up an email domain can boost your trust points to your audience. Some people even say that if you don’t have a website, they don’t trust you.
That’s how I came up with the thought that websites are now a necessity (Let me know in the comments section if I’m wrong).
3. Business Card and Portfolio in One
Aside from reputation, websites can serve as a business card and portfolio. People ask for your website because they want to see your work or your product. Also, they want to know your business contact details and some information necessary for their buying decision.
It helps you save time by not redundantly answering their questions, and it streamlines the conversion. In that way, you can do your business efficiently and effectively. This is important when your business is time-dependent such as delivery, orders, services, and etc.
What’s more, is that you can strategically put it on where it makes sense. Again, your site, your turf. You can make it look how you want it. You can set your details on the header banner or on your site’s footer. Using best practices on user experience (UX), you can better convert those visitors- then money comes in.
4. Lead Retention and Nurture-ship
When you’re on Facebook doing your business, user details’ retention remains on the platform and not yours. Thus, the explicit permissions (e.g., contact info and such) that’s happening on the platform remains between the users and Facebook, not you and users.
Not, of course, if you get their contact details with their permission. You can ask them one by one if you can put them on your list for further updates and promotional emails, manually.
Whew! What a task.
With websites, you can automate your lead capture strategy with proper explicit permissions. And then, from there, you can nurture your leads with ease. You can pitch some deals, promote new products, give discount codes to qualified customers, and many more.
It brings you closer to your audience, and the relationship remains between you and them, no Facebook in between.
5. Business Automation
Are you still the one that handles cash on your business with your own hands? Then you must be a busy person. Websites can be a tool to automate your business. Whether you’re selling physical or digital products or services, websites take off the hassles in between the cracks. From lead capture to purchasing products, websites pretty take that difficulty from you.
Using tools such as payment automation, email marketing software, contact forms, etc., these can be integrated into your website to sail your business easy breezy.
Websites are a compelling business investment. It does not just help you legitimize your business; it also automates it. It enables you to streamline your process and increase your valuation as a business.
In today’s world, it’s now an integral part of a company or career. It weighs more on its pros rather than the cons (which I’ll write in my next blog).