Website owners, who are not keen on SEO, much more on looking after their website, this blog is for you.
You see, when you get to have your own website, you need Search Engine Optimization (SEO) for leads, and eventually, to convert.
To be able your market to find you, you need to rank better and be searchable.
Easy SEO Tips
In this blog, I’m going to teach you some ways on how you can boost your SEO, on your WordPress site, on your own, before you ask for help with an SEO Specialist.
Then why need an SEO expert in the future? Because, we’re only scratching the surface here. But if you want to put your heart out on SEO, then you can do the nitty-gritty it needs.
3 Primary functions on how search engines work:
SEO is another universe, and whatever’s true today might not be true tomorrow. It’s a technology or practice in which the goal is to deliver relevant content based on user intent.
The things that I’m gonna tell you below are simple SEO tweaks that you can do on your own.
The premise of this blog is:
- If you don’t want to pay for ads to boost your website traffic (organic result).
- If you want DIY on your SEO and want to do it the right way, and that you don’t have the budget to get an SEO expert.
- If your site uses WordPress CMS and you use Yoast SEO.
In short, if your business falls under small-medium businesses and you’re new to SEO, then this is for you.
Although there are emerging plugins that do SEO on WordPress sites (such as RankMath, WordPress SEO, SEOPress, etc.), they work and operate pretty much the same as Yoast.
So whatever plugin you’re using right now for your SEO, the methods below will be just the same.
Websites Are Living Creatures
Websites are living, breathing creatures. You need to take care and watch over it to run smoothly and have organic leads.
(The main difference between an organic and inorganic lead is that inorganic leads are obtained through paid advertisements and promotion while organic leads don’t.)
One aspect to look at is your SEO. You need to watch how your SEO is doing to make your website effective.
At first, I was hesitant (agnostic even) about SEO because:
- I believe in quality content and not just about keyphrases and something in between, and that your content must be valuable.
- I thought that someone should work on it, not by ordinary hands and mind. Someone expert in the field. After all, SEO is another universe to conquer.
Well, the more I have learned SEO, the more I have realized a big BUT…
You don’t need a doctor to tell you that you have the flu when you feel it yourself, right?
You don’t need a mechanic to tell you that you have a flat tire, or a plumber to tell you that your pipe’s leaking. All these problems can be seen by an ordinary eye.
You don’t need a calculator when you can mentally add 1 and 1.
So is SEO.
There are some parts that you can help yourself with, and these tips are doable by you.
You Can Hire an SEO Expert… But Not Just Yet
Look, don’t go for an SEO Expert that will try to sell their service for things that you can do on your own. Don’t hire yet on Day 0 of your site because you’re still starting out and you don’t have that much content.
Black hat and White hat SEO
You can cruise with your website just fine and check if you’re hitting the metrics that you set on yourself.
I can’t tell you exactly when you will need an expert. If you can trust your gut feeling that you really need an expert on a point in time, then go ahead and do so.
First things first…
It’s crazy to hear this, but, first, let’s check if Google can “crawl” your site. Meaning, it’s live and that they can index and rank it.
First, login to your WordPress dashboard -> Settings -> Reading -> Then there’s a box at the bottom of the page that says “Search engine visibility”. Make sure that the box is UNCHECK.
Checking it means that Google crawlers might not find your website. There’s the word “might” because as you can see down below, it is up to search engines to honor this request. But most of the time they honor it.
Second, go over to Google search and type “site:yoursite.com” (without quotations). This is to check if Google has picked up and indexed your site. This is just to confirm that your website is indexed and crawled by Google.
But what if Google can’t find it? One reason is if your site is freshly baked from the oven, then this might be the reason why Google can’t seem to find it yet.
Google crawlers read your headings to understand what your content is all about. So you need to wisely title your contents (or products in case you’re an online store) to tell Google what your blog/product is about.
Heading 1 is by far the most important headings on your website.
Beware, do not spam your H1 title with keywords or put too many H1s on a single post or page. Google will penalize you and it will affect your rank, or much worse, you will be de-indexed and kicked out of Google.
Most often, H1s only occur once in a page or post. This is important to keep in mind.
Meta descriptions are excerpts from the content/blog that you’re writing. It tells a summary of what your content is all about. If you’re on Yoast, this is customizable and an opportunity to boost SEO by writing that is relevant to your content.
Aside from meta description, WordPress has a default input excerpt where you can also write your desired meta description. When used, the excerpt will display on archive posts within your website should you allow it. Excerpts are found on Posts and not on Pages.
For better SEO, I advise to put the same summary on both the meta description and excerpt.
For me, put a direct answer on my meta descriptions when I write blogs. I believe people will be thankful if you don’t click bait them and give them right away the answer on the meta description.
Alt Text on Images
Short for alternative text, alt has many uses on images. This can be:
- Crawled by Google bots,
- For accessibility,
- Replaces the image with text if ever, for some reason, the browser cannot load the picture.
Originally, alt texts are made for accessibility. If visually-impaired person has surfed your website and come across an image, screen readers will read the alt text to aid the visually-impaired person.
By far the most important aspect of boosting your SEO. Anticipating your target market’s query and creating content around it will surely help your SEO. Also, keep in mind the relevancy of your posts depending on what industry you are in.
Take away your mind from “key words”, “key phrases”, “keyword length” and whatever metrics that you might have come across. Instead, always put in your head, if how you can help your audience get the answers they need- and with value.
General Do’s and Don’ts
Golden Rule: Don’t try to over-smart Google. The whip will be hard and painful. Imagine that if you will be penalized, it’s as if your website doesn’t exist anymore.
Here are some general DON’TS on SEO:
- Avoid repetition of keywords
- Avoid looking spammy
- Copy-pasting content from one source and transfer to your website (that’s plagiarism by the way)
- Inserting unnecessary keywords for search engines.
- Hide spammy keywords on the front-end but can be crawled by Google on your source code.
The DO’S are:
- Concise and simple headings.
- Good grammar and spelling.
- Quality content that interests your audience.
- Prioritizing your audience first before chasing after SEO metrics.
Doing all this, will invite the audience and Google will pick up user behavior and, in turn, will appeal a good ranking on your site.
To wrap these up, take this words from MOZ,
“Today, with hundreds or even thousands of ranking signals, the top three have stayed fairly consistent: links to your website (which serve as a third-party credibility signals), on-page content (quality content that fulfills a searcher’s intent), and RankBrain (machine learning component of Google’s core algorithm).”-MOZ
If you want to put some steroids on your SEO game, go to MOZ and go to their Beginner’s Guide to SEO.